Estimates show that the vast majority (around 90%) of consumers use search engines to discover sites and content. The search engine results page is the digital front page for your business. Be aware that the great and the bad search engine listings are noticeable to your prospective customers and impact track record and purchasing choices.
What can you do if negative information relating to your company appears in the search engine result? You may desire to think about Search Engine Reputation Management (SERM).
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The Developing Field of Search Engine Reputation Management
SERM integrates track record management with search engine optimization. Believe it is a mix of PR with technical skills. High rankings help to get excellent publicity and this must be the goal, which will in turn push bad publicity down the list and out of customers’ view. Customers seldom see more than two pages of online search engine results for any search.
Companies produce a big quantity of engaging written material such as press releases, articles, reviews, case research studies, white documents, etc. Typically, these details are not published on a company’s website nor enhanced in a search-friendly method. It is not normally indexed or listed by the search engines and if it is then it is lying too deep that nobody will ever find it.
The prime objective of SERM is getting high rankings and indexing in the search engines for all types of business communications and news releases. The outcome is a boost in your general web presence which will knock unfavorable listings from the top spots of the search engine rankings.
You strive to develop credibility on your own and for your customers. SERM allows you to secure and handle these reputations by being actively involved in the results of online search engines.